17 Best SEO Tools for Organic Traffic in 2024
Getting to grips with SEO optimization can be difficult, especially if you’re new to it. Luckily, it’s easy to find the best SEO tools, and we’ve compiled them all in this list.
We reached out to over 30 SEO experts to find out what the best SEO software is and which keyword tracking tools impressed SEO experts. You don't have to try all of them, just find out which one works best for your business.
Why Use SEO Tools?
SEO tools save you from the tedious work of keyword research and data analysis. With these tools, you can understand what content is working and which parts of your strategy could benefit from some tweaks. The best SEO tools also provide reports on how you measure up to your competitors and where the biggest opportunities lie. In addition, they allow you to measure search performance by country, region, or language.
It gets better. If you manage multiple websites, SEO tools can help you dynamically assess the performance of each one. Many entrepreneurs with multiple websites end up putting a lot of data into a spreadsheet and analyzing it manually. But this can quickly become overwhelming and increases the risk of inaccurate reporting.
Fortunately, there are SEO software available that can save you hours of effort and generate accurate reports in just one click.
Best Search Engine Optimization (SEO) Tools
1. Ahrefs: SEO Keyword Tool
Ahrefs is one of the most recommended SEO tools online. It is second only to Google in terms of the largest website crawlers. SEO experts love Ahrefs’ site audit feature because it is the best SEO analysis tool. The tool highlights which parts of your website need to be improved to get better rankings in search engines.
From a competitor analysis perspective, you might use Ahrefs to determine your competitors’ backlinks and use that as a starting point for your own brand. You can also use this SEO tool to find the content that links most to content in your niche, check for and fix broken links on your site, and get an overview of your top-performing pages (so you can understand what visitors are attracted to your site).
2. Google Search Console: Top SEO Tools
Google Search Console is available free of charge to everyone who owns a website and monitors and reports on your website’s presence in Google SERPs. All you need to do is verify your website by adding code to your website or through Google Analytics, and then you can submit a sitemap for indexing.
Although a Search Console account is not required to appear in Google's search results, you can control what content is indexed and how your site is represented through this account. As an SEO checking tool, Search Console can help you understand how Google and its users view your site and allow you to optimize for better performance in Google search results. It is particularly useful for new sites because it allows site owners to submit pages for search indexing.
3. SEMRush: Marketing SEO Tool
Marketing SEO tools like SEMRush tend to be fan favorites in the SEO community. Experts love that they allow you to easily evaluate your rankings as well as identify changes and new ranking opportunities. One of the most popular features of this SEO tool is the domain-to-domain analysis, which allows you to easily compare your website to your competitors.
If you’re looking for analytics reports to help you better understand your site’s search data, traffic, and even competitors, you’ll be able to compare keywords and domains. The On-Page SEO Checker tool allows you to easily monitor your rankings and find some suggestions on how to improve your site’s performance.
4. KWFinder: SEO Keyword Tool
SEO keyword tools like KWFinder can help you find long-tail keywords with low competition. Experts use this SEO tool to find the best keywords and run analysis reports on backlinks and SERP (search engine results page).
Their rank tracking tool helps you easily determine where you rank while tracking your progress against one key metric. Plus, if that wasn’t enough, you’ll get tons of new keyword ideas to help your site rank higher.
5. Ubersuggest: Keyword tracking tool
Developed by Neil Patel, Ubersuggest is a free keyword lookup tool that helps you identify keywords and the search intent behind them by showing the top ranking SERPs. From short-tail phrases to long-tail phrases, you can find the right terms to use on your website. This free and excellent keyword tool offers hundreds of suggestions.
Metrics included in Ubersuggest’s reports include keyword volume, competition, CPC, and seasonal trends. This tool is great for both organic SEO and PPC, helping you determine if a keyword is worth targeting and how competitive it is.
6. Answer The Public: Free SEO Tools
A free SEO tool like Answer The Public makes it easy to find topics to write about for your blog. I’ve used this tool in the past to create content around specific keywords to better rank online. Let’s say you’re in the “fitness” niche.
You can use this free SEO tool to create content around keywords like fitness, yoga, running, Crossfit, workouts, and more, and cover the whole gamut. This is great for finding featured snippet opportunities. Assuming you hire a freelancer to create content for you, all you need to do is download this list and send it to them. It only takes five minutes, which makes it one of the most effective ways to come up with SEO topics for a new website.
7. SpyFu: Free SEO Tools
While SpyFu has an amazing premium version, many of our experts rave about its free features. If you’re just starting out, you can easily get the hang of the paid features. You can easily see how many searches a keyword has each month, while also easily determining how difficult it is to rank for that keyword. You can also do some research on your competitors to determine what keywords they use.
Additionally, you can search for competitors or your own website and easily see how many organic keywords they have, how many clicks they get per month, who their paid and organic competitors are, what campaigns they are running with Google Ads, etc. It is one of the most detailed SEO analysis tools on the market.
8. Woorank: SEO ranking tool
As a top SEO analytics tool, Woorank offers free and paid options to track and report on your marketing data. You can plug in your competitors to discover their target keywords so you can overlap with their keywords. Try to understand how your keywords perform over time to optimize for users and search engines in the best way possible. Most importantly, understand what your website is lacking from a technical and content perspective. Woorank can help you identify duplicate content, downtime, and security issues, and provide guidance on how to fix them.
9. Majestic: SEO Marketing Tools
According to experts, Majestic is one of the best SEO marketing tools. It has countless useful features, such as “The Majestic Million,” which allows you to view the rankings of the top million websites.
Is your website successful? The Site Explorer feature allows you to easily see an overall overview of your site and how many backlinks it has. It also acts as an SEO keyword tool to find the best keywords to target, while also having features suitable for site comparison and tracking rankings.
10. Your Ultimate Web Solution - MagneSeo
MagneSeo provides a variety of SEO tools designed to optimize your website’s performance:
- SERP Checker: Monitors your website’s ranking for specific keywords on search engine results pages.
- Keyword Position Checker: Tracks the position of your website for particular keywords.
- Keyword Density Checker: Analyzes the density of keywords in your webpage content.
- Related Keywords Finder: Identifies keywords related to your main keyword. Keyword Research Tool: Offers comprehensive keyword research and competitive analysis.
- Keywords Rich Domains: Finds domain names rich in specific keywords.
- MozRank Checker: Checks the MozRank of your website, indicating its authority. Google Cache Checker: Views the cached version of your webpage by Google. Check Gzip Compression: Verifies if your website has Gzip compression enabled for faster loading.
- SSL Checker: Ensures your SSL certificate is correctly installed and valid.
- Spider Simulator: Simulates how search engine spiders view your site.
- What is My Browser: Displays detailed information about your web browser.
11. SEOQuake: Free SEO Tools
SEOQuake is considered one of the best free SEO tools. This Chrome extension acts as an SEO checker tool, performing an on-page site audit, evaluating your internal and external links, and performing a site comparison to determine how you perform against your competitors.
Other features of this SEO analysis tool include keyword analysis (such as keyword density), an easy-to-read SEO dashboard, and an export function that allows you to easily download data and send it to key people on your team.
12. Siteliner: SEO Analysis Tool
Siteliner is an SEO checking tool that helps you find duplicate content on your website. What is duplicate content? Content that is identical to other websites. It is also used by Google to penalize websites. With an SEO tool like this one, you will be able to scan your entire website to find duplicate content, broken links, average page size and speed, the number of internal links per page, and more. It will also compare your site to the average of sites checked with this tool to help you get a better idea of where you stand.
13. Fat Rank: SEO Tools
SEO Chrome extensions like Fat Rank allow you to easily analyze your website’s performance. This SEO keyword tool lets you see how your keywords rank. You can add keywords to your search to see how each page ranks for each keyword you’ve optimized for.
If you’re not ranking in the top 100 results, it tells you that you’re not ranking for that keyword. This information allows you to better optimize your site for that keyword so you can make adjustments as needed.
14. Keywords Everywhere: SEO keyword tool
Keywords Everywhere is another great SEO Chrome extension that aggregates data from various SEO tools like Google Analytics, Search Console, Google Trends, etc. to help you find the best keywords to rank for. These free SEO tools simplify the process of determining the best keywords for your website. So, instead of browsing multiple websites every day, you can save a ton of time by using this one tool.
15. Screaming Frog: Online SEO Tools
Screaming Frog is considered by experts to be one of the best online SEO tools. They love that they can save a ton of time by using this tool to perform a website audit by analyzing your website super quickly. In fact, everyone we spoke to said that Screaming Frog provides insights to them faster than most online SEO tools. The tool also notifies about duplicate content, errors that need to be fixed, bad redirects, and areas for improvement in link building. Their SEO Spider tool is considered by top SEO experts to be the best feature.
16. Serpstat: All-in-one SEO platform
Serpstat is a growth hacking platform for SEO, PPC, and content marketing goals. If you are looking for an affordable all-in-one tool to solve SEO tasks, analyze competitors, and manage your team, then Serpstat will be a good choice.
Many experts are now turning to this tool because it has collected keyword and competitor analysis data for all Google regions around the world. Moreover, Serpstat is known for its outstanding features. One of the most popular ones is the “ Missing Keywords feature” which identifies the keywords that your competitors rank for in the top 10 search results, but you don’t.
17.Bonus Tool: Stealth Mode
Switching to incognito mode and performing a Google search will give you an unbiased, “clean” look at what users see when they search for your keywords and what results they get.
Using the autocomplete option will provide you with suggestions for semantic keywords to use. As one of the free and best SEO tools, Incognito search is helpful because it shows you where you really rank for a term on the results page.
in conclusion:
The best SEO tools on this list are gold. They provide you with insights that would otherwise take a long time to generate. This means crafting SEO optimized content, rewriting all your product descriptions, and taking what you learn from these SEO tools and tweaking them.
Check out this SEO checklist to make sure you’ve covered all your bases. If you’re on a budget, most of these tools have free features or trials you can try out. Give it a try. Learn what you need to improve to rank higher in the SERPs. And follow the tool’s recommendations to take the next step.
